Energise
Conference Production
2 min read
Radisson Hotel Heathrow
Location
350
Attendees
Services
Industry
The Brief
Design and deliver a kick-off conference communicating the future vision and more immediate sales strategy to the international software teams of a large multinational corporation. The day needed to bring together geographically disperse teams from all over the world to align them on the strategic goals of the function. It also needed to motivate the teams to drive increased sales in the near-term to ensure the second half of the financial year was a commercial success.
The Solution
The Specialist Company managed end-to-end conference production as a fully inclusive service. This consisted of finding the perfect venue that was accessible for all guests no matter where they were travelling from, and full delegate management from registration through to final departure. We were also in charge of the full production on the day, with elements such as set design, presentations, AV, scripts, show running, visual support, videos, music and regional rollouts being designed and delivered in totality by us.
The Impact
The focus for the client in the financial year when this conference was run was on consolidation, large-scale transformation, and aggressive sales to drive revenue to underpin the changes required to fundamentally change this area of the business strategically for the future. The performance of key sub-businesses in the software division was positive for the end of the financial year, remaining as a highly profitable unit that was a critical driver of free-cash flow to support the five-year transformation programme the wider business was undertaking.
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