Reward
Incentive Travel
2 min read
Barcelona
Location
9
Attendees
Automotive
Industry
The Brief
Deliver an aspirational and fun team yearly incentive to reward top performers in an Automotive dealership. The brief consisted of finding a 5* location overseas for the incentive, and a weekend of unique activities enticing enough to drive performance throughout the year. The programme needed to be suitable for the relatively small number of guests, whilst still achieving the feeling of uniqueness and exclusivity. It also needed to be within easy reach from the North of England with direct travel accessibility.
The Solution
We created a programme in Barcelona with a weekend at the luxurious 5* ME Melia Hotel in the heart of the city. Winners enjoyed a Tapas walking tour, exploring the iconic taberna’s of Barcelona’s barrios, a Segway tour to the Port Olimpic waterfront, and dining at some of the best local restaurants. Our solution included end to end management of the full programme, local guides, full travel management and a bespoke event app to inform and excite attendees before, during and after the trip.
The Impact
Businesses are shown to generate an average of 3.8x return in profit for every £1 spent on incentive travel. We received brilliant feedback from the client who said that the trip was a fantastic weekend, and that the whole team had loved the reward. This incentive has successfully run for multiple years due to the outcomes that it drives for the client’s business. The client provided a testimonial stating that we are ‘always exceptional at what we do’.
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