Last updated: [Date]

1. About this policy

This Cookie Policy explains how The Specialist Company (“TSC”, “we”, “us” or “our”) uses cookies and similar technologies on our website, www.thespecialistcompany.com.

We use these technologies to ensure the website functions correctly and, where you give consent, to understand how visitors use the website so that we can improve its content, usability and effectiveness.

For more information about how we process personal data, please see our [Privacy Policy].

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. Similar technologies, including scripts and tags, may also be used to collect information about website activity.

Some cookies are necessary for the website to function. Others help us understand how the website is used. You can manage your choices through our cookie preferences.

3. How we use cookies

Strictly necessary cookies

These cookies and technologies are required for the website to operate, maintain security and remember your cookie preferences. They cannot be switched off through our cookie preferences where they are genuinely necessary for these purposes.

We do not require your consent to use strictly necessary cookies, but we provide information about them in this policy.

Analytics cookies

With your consent, we use Google Analytics 4 to understand how visitors interact with our website. This may include information about:

• Pages visited and how visitors navigate between them.

• Where visitors arrive from, such as search engines, LinkedIn or referring websites.

• General device and browser information.

• Interactions with important website elements, such as calls to action.

• Successful contact-form submissions and other enquiry-related actions.

We use this information to improve the website, understand which content is useful and assess how effectively the website supports new-business enquiries.

We do not use Google Analytics for advertising or retargeting under the current setup.

Marketing cookies

We do not currently use advertising or retargeting cookies, including the LinkedIn Insight Tag. If we introduce these technologies in the future, we will update this policy and obtain consent where required before they are activated.

4. Cookies and technologies used

The following table will be completed and verified against the live website before publication.

Provider / technologyPurposeCookie or identifierDurationConsentFramer / website hostingEssential website operation and security[Confirm actual cookies][Confirm]Not required where strictly necessary[Consent management provider]Records and remembers cookie preferences[Confirm actual cookies][Confirm]Not required where strictly necessaryGoogle Analytics 4Aggregate website usage and conversion measurement_ga, _ga_<container-id> and any other cookies actually deployed[Confirm configured duration]Required under the proposed consent-based setupGoogle Tag ManagerManages the loading of website tagsGTM itself is a tag-management system; any associated storage must be verified[Confirm if applicable]Depends on the technologies and purposes it enables

Google Tag Manager is used to manage our analytics configuration. It does not remove the need to obtain consent for technologies that require it.

5. LinkedIn campaign links

We may add campaign parameters, known as UTM parameters, to links shared on LinkedIn or other channels. These help us understand which content or campaign brought visitors to our website.

UTM parameters are part of the website URL and do not themselves place cookies on your device. Where analytics consent is required, we only use analytics technologies to process this information in accordance with your consent choices.

6. Your cookie choices

When you first visit our website, you can choose whether to accept or reject optional analytics cookies.

You can change or withdraw your consent at any time by selecting Cookie Settings in the website footer [or other confirmed location].

Rejecting optional cookies will not prevent you from using the website or submitting an enquiry.

You can also manage or delete cookies through your browser settings. Please note that disabling strictly necessary cookies may affect the operation of some website features.

7. Google Analytics and data processing

Google Analytics is provided by Google. We use it to produce reports about website usage and enquiry-related activity.

We will configure analytics data retention, access permissions and any available privacy controls in accordance with our data-protection obligations. Information about Google's processing and international data transfers is available in Google's privacy documentation.

For further information, please see our Privacy Policy.

8. Changes to this policy

We may update this Cookie Policy when we change the technologies used on our website or when legal requirements change. The latest version will always be available on this page.

9. Contact us

If you have any questions about our use of cookies or personal data, please contact:

The Specialist Company

Email: [Privacy contact email]

Address: [Registered or business address]

Website: [Website URL]